Breaking News Purezza Merges with La Fauxmagerie

Acclaimed restaurant, Purezza, has announced the merger with artisan cheese manufacturer, La Fauxmagerie, acquiring a majority stake in the company. The merger will see expanded collaborations to continue creating sustainable plant-based products and menus which appeal to all, regardless of dietary requirements.
La Fauxmagerie Cheeses

With high-quality ingredients sourced from local artisans at the forefront of Purezza’s ethos, the merger of La Fauxmagerie is another step in Purezza’s growth to deliver vegan culinary services inclusive of all dietary requirements.

Stefania Evangelisti, Co-Founder of Purezza, says ‘’We’re thrilled to welcome the incredible women behind La Fauxmagerie to the Purezza family. At Purezza’s core, we want to be able to offer foodie vegans, vegetarians, and even those with no dietary requirements an alternative that doesn’t compromise on quality, flavour and dining excellence and La Fauxmagerie is passionate to achieve the same goals. It’s a perfect match in our eyes.’’

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Founded by dynamic sibling duo Rachel and Charlotte Stevens, La Fauxmagerie has quickly grown since its inception in 2018 with listings in Waitrose and Planet Organic and a stand-alone store in Brick Lane, London. The pair are on a mission to curate dairy-free cheese products which do not compromise flavour and quality.

Charlotte, one half of La Fauxmagerie, says ‘’We’re so excited to be joining the Purezza family who, in addition to being female led, share our mission to increase accessibility to high quality, plant-based products. By combining the forces of the best plant-based restaurant and cheese brand in the UK, we can continue to expand our offering together and bring the best plant based products to the world.’’

La Fauxmagerie Founders

Come Taste The Range At Plant Based World Expo

Purezza was founded in 2015 by Stefania Evangelisti and Tim Barclay. Offering sustainably sourced menus that positively impact health and the environment across their three sites (Camden, Brighton and Manchester). Purezza is committed to masterfully designing inclusive culinary programmes which pave the new way for a more sustainable future in the industry.

Purezza and La Fauxmagerie showcased both brands side by side for the first time at the Plant Based World Expo on Wednesday 15th and Thursday 16th November at the Excel Arena in London.

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The Vegconomist

Purezza Merges With La Fauxmagerie to “Combine the UK’s Best Plant-Based Restaurant & Cheese Brand By Emma Clarkson.

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Green Queen Media

Plant-Based Fro-Merger: UK Pizza Chain Purezza Merges with Artisan Vegan Cheesemonger La Fauxmagerie. By Anay Mridul

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The Caterer

Pizza brand Purezza buys majority stake in vegan cheese producer.  By Victoria Miller

The Caterer

Plant-Based News

Pizza Chain Purezza To Merge With Artisan Vegan Cheesemaker. By Daniel Clark

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Restaurant Magazine

Purezza acquires plant-based cheesemonger La Fauxmagerie. By James McAllister

Restaurant Magazine